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Art Van Franchising taps MicroD's 3D Room Planner

2018-6-29
Art Van Franchising taps MicroD’s 3D Room Planner
Furniture Today Staff, June 28, 2018

CHARLOTTE, N.C. — MicroD, the product visualization and website technology provider in the home furnishings industry, launched a 3D Room Planner and augmented reality program for Michigan-based Top 100 retailer, Art Van Furniture.

MicroD’s 3D room planner for Art Van Furniture was introduced at the April High Point Market at Art Van Furniture’s show space in the Furniture Plaza Atrium.

Art Van Franchising was searching for a way to leverage technology in its sales process to potential store owners and MicroD’s customized 3D solution for its franchise development.

“You hear it across retail right now, ‘technology, technology, technology,’ and our franchising customers are no different,” said Drew Dolski, director of franchise development, Art Van Furniture. “They want to be entertained and engaged just like a retail customer in a showroom. So, we need to show a different experience to our potential store owners than other businesses out there.”

Art Van Franchising leverages the 3D room planner and 3D models to show potential retail store prospects a customized showroom filled with Art Van’s exclusive products.

The augmented reality technology gives Art Van Franchising retailers a real-time view of their storefront with the addition of exclusive branded signage and banners made in the MicroD 3D platform.

“Every step of the sales process can be visualized and customized for the retailer using this 3D technology by MicroD,” said Keith Johns, vice president of operations, MicroD. “It is a very unique way to approach using 3D as part of a company's growth strategy, and we’re excited to see it contribute to the goals of Art Van Franchising.”


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