“You hear it across retail right now, ‘technology, technology, technology,’ and our franchising customers are no different,” said Drew Dolski, director of franchise development, Art Van Furniture. “They want to be entertained and engaged just like a retail customer in a showroom. So, we need to show a different experience to our potential store owners than other businesses out there.”Art Van Franchising leverages the 3D room planner and 3D models to show potential retail store prospects a customized showroom filled with Art Van’s exclusive products.
The augmented reality technology gives Art Van Franchising retailers a real-time view of their storefront with the addition of exclusive branded signage and banners made in the MicroD 3D platform.
“Every step of the sales process can be visualized and customized for the retailer using this 3D technology by MicroD,” said Keith Johns, vice president of operations, MicroD. “It is a very unique way to approach using 3D as part of a company's growth strategy, and we’re excited to see it contribute to the goals of Art Van Franchising.”
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